Introduction

With the rapid development of e-commerce, both reselling platforms and traditional e-commerce shopping platforms have become integral parts of modern consumer behavior. Among the many factors influencing customer satisfaction, the timeliness and accuracy of logistics delivery play a crucial role. This study aims to compare and analyze the logistics performance between these two types of platforms, focusing on delivery speed, order accuracy, and overall customer experience.

Methodology

To conduct this study, data was collected from three major reselling platforms and three traditional e-commerce shopping platforms over a period of six months. Key metrics such as delivery time, error rates in orders, and customer feedback related to logistics were analyzed. Surveys were also conducted among customers to gather qualitative insights into their experiences.

Findings

Delivery Timeliness

E-commerce shopping platforms generally exhibited faster delivery times compared to reselling platforms. This is attributed to their established logistics networks and partnerships with major courier services. On average, e-commerce platforms delivered orders within 2-3 days, while reselling platforms took 4-7 days.

Order Accuracy

Order accuracy was higher in traditional e-commerce platforms, with an error rate of less than 2%. Reselling platforms, on the other hand, had an error rate of around 5%. This divergence is largely due to the involvement of third-party sellers and middlemen in reselling platforms, which increases the complexity of order fulfillment.

Customer Feedback

Customers expressed higher satisfaction with the logistics services of e-commerce shopping platforms, citing quick deliveries and fewer order discrepancies. However, some customers mentioned the convenience and unique product availability offered by reselling platforms as a trade-off for slower delivery times.

Conclusion

This study highlights that while reselling platforms offer distinct advantages in terms of product variety and accessibility, they lag behind traditional e-commerce shopping platforms in logistics timeliness and accuracy. For reselling platforms to enhance customer satisfaction, improving their logistics infrastructure and streamlining order fulfillment processes should be key priorities.