Since its inception in 1906, New Balance has been a pioneer in the footwear industry, consistently pushing the boundaries of innovation and comfort. Founded by William J. Riley in Boston, Massachusetts, the brand initially focused on creating arch supports and orthopedic shoes to address common foot problems.

Over the years, New Balance has evolved significantly, expanding its product line to include a wide range of athletic and casual footwear. The brand's commitment to quality and precision has earned it a loyal customer base worldwide. New Balance is renowned for its unique approach to shoe design, incorporating cutting-edge technology and sustainable materials to enhance performance and durability.

One of the key aspects that sets New Balance apart from its competitors is its dedication to domestic manufacturing. A significant portion of the brand's shoes are produced in the United States and the United Kingdom, ensuring high standards of craftsmanship and fair labor practices. This commitment to local production has resonated with consumers who value transparency and ethical business practices.

New Balance has also made a name for itself in the world of sports, sponsoring athletes and teams across various disciplines. The brand's products have been worn by numerous professional athletes, further solidifying its reputation as a leader in performance footwear. From running and basketball to walking and cross-training, New Balance offers a diverse range of products tailored to meet the needs of every athlete.

In recent years, New Balance has embraced sustainability, integrating eco-friendly materials and practices into its manufacturing processes. The brand has launched several initiatives aimed at reducing its environmental footprint, such as recycling old shoes and using biodegradable materials in its products. These efforts reflect New Balance's commitment to a more sustainable future.

With over a century of experience and innovation, New Balance continues to inspire and empower people to lead active and healthy lifestyles. The brand's unwavering focus on quality, comfort, and sustainability ensures that it remains a trusted choice for consumers around the globe.