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Since its inception in 1906, New Balance has established itself as a global leader in the footwear industry, renowned for its commitment to quality, innovation, and comfort. The brand's journey began in Boston, Massachusetts, where William J. Riley, an English immigrant, founded the company with a simple yet profound mission: to improve the lives of individuals through better-fitting footwear.
New Balance's roots trace back to a small arch support company that Riley started in his home. Inspired by the three-pronged foot structure of a chicken, Riley designed his first product—a flexible arch support that provided superior comfort compared to the rigid supports available at the time. This innovative approach laid the foundation for what would become a legacy of biomechanical research and design excellence.
In the 1930s, New Balance began to expand its product line, moving beyond arch supports to create custom-made shoes for athletes and individuals with specific foot conditions. This shift marked the brand's entry into the sports footwear market, where it quickly gained a reputation for precision fit and durability. By the 1960s, New Balance had become a favorite among long-distance runners, thanks to its lightweight and supportive designs.
As the brand entered the modern era, it continued to push boundaries with advanced technologies such as ENCAP midsole cushioning and ABZORB shock absorption. These innovations not only enhanced performance but also set new standards for comfort in athletic and casual footwear. Today, New Balance remains committed to its core values, blending traditional craftsmanship with cutting-edge technology to meet the diverse needs of its global customer base.
What sets New Balance apart is its dedication to inclusivity. In a world where many brands prioritize trends over functionality, New Balance has consistently focused on creating shoes that fit all feet, regardless of size or shape. This commitment to diversity is reflected in its wide range of widths and sizes, ensuring that everyone can find their perfect fit.
As New Balance looks to the future, the brand remains steadfast in its mission to empower people through better footwear. With a rich history of innovation and a relentless drive to improve, New Balance continues to inspire athletes, casual wearers, and everyone in between to move confidently and comfortably in every step they take.